Chernev, Alexander
Summary: "Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and...
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Publisher / Publication Date: Cerebellum Press 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 CHEKotler, Philip.
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Publisher / Publication Date: Free Press 1999
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 KOTVaynerchuk, Gary.
Summary: Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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Publisher / Publication Date: Harper Business 2011
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1 available in Adult Non-fiction, Call number: 658.812 VAYPringle, Hamish.
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Publisher / Publication Date: Kogan Page 2012
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1 available in Adult Non-fiction, Call number: 659.1 PRIRoetzer, Paul
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Publisher / Publication Date: 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 ROEEkarius, Carol.
Summary: Ekarius's natural, organic approach to livestock management produces healthier animals, reduces feed and healthcare costs, and maximizes your profit. Through case studies of successful farmers, nitty-gritty details on every facet of livestock farming, and fascinating insights for working with nature instead of against it, you'll learn to make your farm thrive.
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Publisher / Publication Date: Storey Books 1999
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1 available in Adult Non-fiction, Call number: 636 EKADeMoss, Gary.
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Publisher / Publication Date: Dearborn Trade Pub. 2004
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 332.024 DEMRand, Kelly
Summary: An all-encompassing guide to starting and running a successful craft business draws on the expertise of the well-known nonprofit trade organization and provides authoritative coverage of everything from developing successful product lives and preparing taxes to forming LLCs.
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Publisher / Publication Date: Potter Craft 2012
Copies Available at East Bay
1 available in Adult Non-fiction, Call number: 745.5068 RANCopies Available at Interlochen
1 available in Adult Non-fiction, Call number: Crafts RandBrabec, Barbara.
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Publisher / Publication Date: M. Evans & Co. 2006
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 745.5 BRABraunstein, Marc.
Summary: The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.
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Publisher / Publication Date: Prima 2000
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.84 BRAThistlethwaite, Rebecca
Summary: This book is must reading for anyone who is serious about raising meat animals ethically, outside of the current consolidated, unsustainable CAFO (Concentrated Animal Feeding Operations) system. It offers a clear, thorough, well-organized guide to a subject that will become increasingly important as the market demand for pasture-raised meat grows stronger.
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Publisher / Publication Date: Chelsea Green Publishing 2015